SMALL businesses in Lancashire are being urged to 'Give an Hour' an engage with schools and colleges in their area.
The aim is to help young people make career decisions and succeed in their working life.
The drive has been launched by The Careers and Enterprise Company (C&EC) in conjunction with the Lancashire Enterprise Partnership (LEP).
Amanda Melton, LEP board director for skills and technical education, said: "We're asking people who work in small and medium enterprises to give up an hour of their time to tell young people what the world of work is really like.
"We're looking for anything from a single hour in total to an hour a week and there are lots of ways to get involved, depending on what suits participants.
"Hearing from SMEs is proven to help young people in their careers and boost their employability. But it will also benefit businesses too, making it easier for them to recruit in the future."
Anyone who works in an SME at any level is being encouraged to share their career journey and insights with young people in local schools and colleges as this unique industry knowledge and experience could make a difference to students' career options.
Activities can include attending careers fairs, giving talks in assemblies or lesson time, hosting workplace exploration visits or talking one to one with an individual who has expressed an interest in a particularly relevant sector or industry.
The campaign, which will run for two months, aims to get as many businesses as possible to register their interest.
If you would like to get involved visit www.giveanhour.co.uk and register your interest or contact an Enterprise Co-ordinators on info@inspira.org.uk or on Twitter @InspiraStuartG