AN annual campaign to get Lancashire Day trending on social media broke records with a potential global reach of more than 173 million.
Lancastrians from across Europe as well Canada, Indonesia, Argentina, Japan, and America flooded social media with their own pictures, memories and well wishes for Lancashire Day - the day in 1295 when the first elected representatives from Lancashire were called to Westminster by King Edward I.
The digital campaign, started by Marketing Lancashire in 2015, aims to raise the profile of the county and Lancashire Day across the globe.
The news comes after Marketing Lancashire's special Lancashire Day event at the House of Commons, hosted by Andrews Stephenson MP, to promote the count as a leading destination for business and leisure.
More than a dozen of the county's tastiest producers filled the Jubilee Room with a bounty of Lancashire food and drink.
Ministers including Defence Secretary Gavin Williamson, Treasury Secretary Liza Truss and Northern Powerhouse Minister Jake Berry sampled award winning gins, chocolates, coffee, drinks made from hibiscus flowers, pies and Bowland snails along with a selection of other Lancastrian delicacies.
Lancashire's renowned hospitality created a positive platform for also discussing some of the latest developments and opportunities for business in the county.
They were joined by Members of Parliament, Lords and Ladies and leading Lancastrians based in the capital including Johnny Ball, president of The Association of Lancastrians in London, and Preston-born Ranvir Singh, Lancashire's newest official ambassador.
Buyers from leading retailers including Harrods were also on hand to sample a taste of Lancashire.
Host of the event, MP Andrew Stephenson said: "Word of the quality of the Taste Lancashire food and drink on offer from our excellent local producers quickly spread through Parliament and made for a lively, packed event with MPs queuing to get in. I couldn't have asked for a better showcase for Lancashire on Lancashire Day and thank all those involved in delivering a memorable and impressive day."
Rachel McQueen, Chief Executive of Marketing Lancashire, said: "We are so proud to have been able to fly the flag for Lancashire at the House of Commons on this very special day.
"We want everyone to know what a superb offer Lancashire has and what a fantastic place it is for business and leisure."